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Our Team

Amrita Vijay

Co-Founder

Debby Goan

Co-Founder

Andrew Stephens

Co-Founder

Tell your brand's story through images.

Amrita Vijay

Mom to Aadi.

As Co-founder of the Performing Arts Advisory Group, AMRITA provides expert business, strategy, artistic, and financial consulting services to performing arts institutions, artists, nonprofits, and a select slate of media and tech clients.

She specializes in complex, high-visibility project management — consistently delivering on both artistic vision and commercial objectives, with a focus on fiscal growth.

Debby Goan

Mom to Hudson.

As an operating partner, startup advisor, and seasoned executive, Debby is known for her results-driven approach to solving real-world challenges.

Her experience as a product leader in the B2B fintech and data sectors is characterized by a strong track record of developing and launching innovative solutions and businesses within financial services, from successful private equity commercialization to the creation of proprietary data products for quantitative funds.

Her background as an internal innovation strategist, coupled with her award-winning artistic perspective, empowers her creative problem-solving. Debby is excited to directly engage with and learn more about the CPG and DTC industries through hands-on involvement.

Andrew Stephens

Dad to Aadi.

Under ANDREW's strategic direction, Performing Arts Advisory Group (PAAG) achieved a 200% growth in business over six years. His expertise lies in managing large, multidisciplinary teams and projects with budgets up to $15M.

With a holistic approach to project management, he's developed editorial programming and marketing strategies that have significantly expanded reach, while maintaining a strong focus on innovation and strategic partnerships.

About Petite Palates

Tell your brand's story through images.